Dental clinic in Burgos: from 10 to 510 organic visits per month
A dental clinic in Burgos with no Google presence. Not appearing in the local pack or organic results for keywords like "dentist burgos" or "dental clinic nearby". Full diary underutilised and 100% dependent on word of mouth.
Context
Burgos city centre
SEO challenge
Old website with serious technical issues: no HTTPS, no semantic structure, no optimised Google Business Profile and zero keyword work. Local competition had years of consolidated authority.
Actions performed
- Full technical audit and migration to HTTPS with crawl error fixes.
- Website architecture rebuilt with dedicated pages per treatment.
- Complete Google Business Profile optimisation: categories, services, photos and hours.
- Keyword research targeting local search intent: "emergency dentist burgos", "invisible braces burgos".
- Authority content creation: guides, FAQs and optimised service pages.
- Google review acquisition campaign.
- Local link building: health directories, press releases and Burgos media mentions.
Tools used
- Google Search Console + Google Analytics 4
- Semrush for keyword research and competitor analysis
- Google Business Profile Manager
- Screaming Frog for technical audit
- Schema markup LocalBusiness + MedicalBusiness
Result achieved
+5,000% organic traffic growth in 6 months. Top 3 for "dentist burgos" and "dental clinic burgos". Consistent stream of new appointment bookings from Google.


Key learnings
- Local SEO for health businesses requires combining technical optimisation with Google Maps authority and genuine patient reviews.
- Creating individual pages per treatment (orthodontics, implants, whitening) multiplied indexable keywords.
- The Google Business Profile was the fastest channel to generate leads in the first 60 days.

